Last Updated: January 1, 2026

This Privacy Policy explains how SG Traffic Now collects, uses, discloses, and protects information when you use our website and services.

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Information We Collect

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity:

  • Usage Data: Pages visited, time spent on pages, links clicked, browser type, device type
  • Technical Data: IP address, browser version, operating system, screen resolution
  • Cookies: Small text files stored on your device for analytics and functionality
Information You Provide

We may collect information you voluntarily provide when you:

  • Contact us via email or contact form
  • Subscribe to newsletters or updates
  • Participate in surveys or feedback forms
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How We Use Your Information

We use collected information for the following purposes:

  • Provide Services: Display real-time traffic information and operate our platform
  • Improve User Experience: Analyze usage patterns to enhance website functionality
  • Analytics: Understand visitor behavior and website performance using Google Analytics
  • Communications: Respond to inquiries and send updates (if you subscribe)
  • Advertising: Display relevant ads through Google AdSense
  • Security: Protect against fraud, abuse, and unauthorized access
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Third-Party Services

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Google Analytics
We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect anonymous data. You can opt-out using the Google Analytics Opt-out Browser Add-on.
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Google AdSense
We use Google AdSense to display advertisements. Google may use cookies to show ads based on your prior visits. Learn more about how Google uses advertising data.
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Cloudflare
Our website is hosted on Cloudflare Pages. Cloudflare may collect technical information for security and performance purposes. Review Cloudflare's Privacy Policy.
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LTA DataMall
Traffic data is sourced from Singapore's Land Transport Authority. We do not share your personal information with LTA. Camera images are publicly available data.
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Cookies and Tracking

We use cookies and similar tracking technologies to:

  • Remember your preferences and settings
  • Analyze site traffic and performance
  • Display personalized advertisements
  • Improve website functionality

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

Types of cookies we use:

  • Essential cookies: Required for website operation
  • Analytics cookies: Help us understand how visitors use our site
  • Advertising cookies: Used to display relevant ads
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Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction:

  • SSL/TLS encryption for all data transmission
  • Secure hosting infrastructure via Cloudflare
  • Regular security updates and monitoring
  • Limited access to personal information

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Privacy Rights

You have the right to:

  • Access: Request a copy of the information we hold about you
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information
  • Opt-out: Unsubscribe from marketing communications
  • Object: Object to processing of your information

To exercise these rights, please contact us.

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Data Retention

We retain collected information only for as long as necessary to provide our services and comply with legal obligations. Analytics data is typically retained for 26 months (Google Analytics default). You may request deletion of your information at any time.

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Children's Privacy

Our website is not directed to children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

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Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

  • Updating the "Last Updated" date at the top of this page
  • Posting a notice on our homepage
  • Sending an email notification (if you have subscribed)

Your continued use of our website after changes constitutes acceptance of the updated Privacy Policy.

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Contact Us About Privacy

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Contact Us →